How to Get the Most from Your Creative Agency
The relationship between client and creative people can be rewarding and even fun, but it’s often fraught with tension, frustration and misunderstanding.
Why is that?
Why does the same agency do brilliant work for one client and just average work for another?
Why do some clients get the A teams on their business while others wind up with B teams … or worse?
Why do some creative people love their clients while others can’t stop rolling their eyes in client meetings?
As a client, are you a “lemon” or a “plum”? Do creative people fight to work on your brands or do they dread the thought of it?
Nina believes that while client and creative brains may be wired differently, that shouldn’t prevent Left Brain and Right Brain people from working together to get groundbreaking ideas that will build businesses and make clients heroes. “The reality is that if clients understood a creative person’s hot buttons and how to push them, everyone would be a lot happier,” says Nina.
For instance, when creative people feel loved they are happy, secure, productive, reasonable and firing on all cylinders. When they feel loved by their clients they will walk through walls for them. If you don’t have this kind of relationship with the creative people working on your business the good news is that you can get it. Someone just has to show you how to get the most from your creative agency.
But how do you get a creative person to actually want to be your creative champion? What are the stimuli you need to employ to get the responses you want?
The Creative Management Series addresses all these issues and more. Participants will learn to understand the way creative people think, what their actual creative process is, and how to get their best thinking. According to Nina, “The easiest way you can control someone—and a creative person in particular—is to control how you react to them. If you do it right, you can motivate them to help you achieve your objectives.”